Our Story
In the data-rich landscape of 2024, Luminary Intelligence emerged with a bold vision: to illuminate the path through the vast sea of information.
Our journey began in Austin, Texas, where an odd-ball team of data scientists, marketing experts, and tech innovators came together through boardgame nights and friends-of-friends. We asked two questions: ‘How much data can we possibly ingest?’ and ‘What could we do with it?’
As it turns out, the answers were ‘more than we imagined’ and ‘change the game.’
At Luminary, we combine vast amounts of anonymized mobile location data with semantic analysis to create ‘Addressable Behavioral Personas’. These are not your typical marketing segments. They’re living, breathing portraits of consumer behavior, allowing businesses to target their ideal customers with unprecedented precision.
We believe in the power of real-world data. While others rely on guesswork and broad demographics, we track the actual movements and behaviors of consumers. This allows us to provide insights that are not just accurate, but actionable.
Our technology doesn’t just tell you who your customers are – it reveals where they go, what they do, and what they’re likely to buy next. We turn this knowledge into highly targeted advertising campaigns that can be deployed across multiple platforms, including Google, Meta, and over 50 DSPs.
Our solutions are particularly powerful for real-estate businesses, where consumer signals can tell you when somebody needs a new home, maybe before they know themselves.
We’ve also achieved remarkable results in industries like eCommerce, automotive, and consumer packaged goods. Whether you’re a growing online retailer or a Fortune 500 company, we can help you find and convert your dream customer more effectively.
In an era of increasing data privacy concerns, we take our responsibility seriously. All data we use is anonymized and aggregated. We focus on patterns and behaviors, not individuals. Our practices are fully compliant with data protection laws, ensuring that we deliver powerful insights without compromising personal privacy.
Our team is constantly pushing the boundaries of what’s possible with data analysis and targeting. From our semantic intelligence that decodes customer intent to our cross-platform audience deployment, we’re always innovating to stay ahead of the curve.
As we continue to grow, our mission remains clear: to illuminate the path to success for our clients through the power of data. We’re excited about the future of digital advertising and the role we’ll play in shaping it.
In a world where every click, every movement, and every purchase tells a story, Luminary Intelligence is here to help you read between the lines and gain a genuine edge.