FAQs
Luminary Intelligence is a data-driven marketing company that combines semantic intelligence with mobile location data to create highly targeted audience segments for advertisers. We specialize in transforming raw data into actionable insights, allowing businesses to reach their ideal customers with unprecedented precision across multiple advertising platforms.
Traditional audience targeting often relies on broad demographics or basic online behaviors. Luminary goes deeper by analyzing billions of data points, including real-world location data, to create what we call “Addressable Behavioral Personas.” These are highly specific audience segments based on actual behaviors and movement patterns, providing a much more accurate and nuanced understanding of potential customers.
Our services are particularly valuable for e-commerce businesses, especially those with average order values over $100. We also work with industries such as real estate, automotive, and consumer packaged goods. Our technology is adaptable to various sectors, but we specialize in helping businesses that need to reach specific, high-value audience segments.
We aggregate anonymized mobile location data to understand movement patterns and behaviors. This allows us to infer important information about consumer habits, preferences, and potential purchase intent. For example, we might identify frequent visitors to high-end retail locations or individuals who’ve recently visited car dealerships. This data helps create more relevant and effective advertising campaigns.
We can deploy custom audiences across multiple platforms, including Google, Meta (Facebook, Instagram, WhatsApp), and over 50 Demand-Side Platforms (DSPs). We can deliver ads via DSP to nearly any app on phones, tablets, computers, and smart TVs.
By providing highly targeted audience segments based on real-world behaviors, we help businesses focus their ad spend on the individuals most likely to convert. This precision targeting can significantly improve ROAS by reducing wasted impressions and increasing conversion rates.
Semantic intelligence refers to our AI-powered analysis of customer data to extract meaningful insights. We use advanced natural language processing and machine learning techniques to understand the context and intent behind customer interactions, allowing us to create more accurate and effective audience segments.
Client data is treated with the utmost confidentiality and security. We use it solely to improve the targeting and effectiveness of your campaigns. We do not share or sell client data to third parties. All analysis is done in a secure, anonymized environment.
While results can vary, many of our clients see significant improvements in their advertising performance. We typically aim for at least a 30% increase in ROAS for e-commerce clients. However, the true value often extends beyond just improved ROAS, as our insights can help inform broader marketing and business strategies.
Our geo-fencing technology allows businesses to target audiences based on their physical presence in specific locations. This could be used to reach attendees of a conference, frequent visitors to a particular type of store, or even to retarget individuals who have visited a competitor’s location.
Our unique combination of semantic intelligence, mobile location data, and cross-platform audience deployment sets us apart. We don’t just provide data or run ads – we offer a comprehensive solution that translates complex data into actionable marketing strategies. Our focus on creating “Addressable Behavioral Personas” allows for a level of targeting precision that few other companies can match.